Inside Pinocchio: the new immersive exhibition in Florence

From October 11 to November 30, 2025, the Cattedrale dell’Immagine in Florence presents Inside Pinocchio – Immersive Exhibition, a captivating new experience inspired by the beloved character created by Carlo Collodi. Set within the former church of Santo Stefano al Ponte, this multisensory show transforms the heart of Florence into a place where fantasy, art, and technology meet. Both children and adults will be enchanted by the large-scale animations projected on the ancient walls, bringing the wooden puppet’s story to life.

Tickets for Inside Pinocchio

Tickets for Inside Pinocchio are available in several categories, including VIP options featuring the full Oculus VR experience. Below are the prices and links to purchase directly from the official authorized reseller with a reserved date and time:

Category	Price	Online Tickets
Regular	€11.50 + fees	PAST EVENT
Regular VIP	€14.50 + fees	PAST EVENT
Reduced (Students, Seniors 65+, Children 5–12)	€9.50 + fees	PAST EVENT
Reduced VIP (Students, Seniors 65+, Children 5–12)	€12.50 + fees	PAST EVENT
Children up to 4 years	Free	—
Family*	€9.50 + fees	PAST EVENT
Family VIP*	€12.50 + fees	PAST EVENT

Prices are set in advance and do not include service fees applied during online checkout.
There is also the possibility to purchase an open-date ticket (biglietto open) valid on weekdays or weekends.

The experience

In a fully immersive environment, the adventures of Pinocchio unfold through breathtaking projections. Visitors are invited to follow his journey—from Geppetto’s workshop to the encounters with unforgettable characters such as the Talking Cricket, the Blue Fairy, the Cat, and the Fox.

The exhibition is structured in short narrative chapters that mix humor, emotion, and imagination. A rich, cinematic soundtrack enhances every moment, turning the visit into a moving sensory experience.

Virtual reality and digital creativity

Those who choose the VIP ticket can enjoy two interactive activities located in the crypt of the building:

Inside Pinocchio VR Experience – Using virtual reality headsets, visitors step directly into Pinocchio’s world and experience the story through his eyes.

Lavagna Magica (Magic Blackboard) – A creative digital space where guests can draw and play within Pinocchio’s universe in an engaging and imaginative way.

Carlo Collodi and the origins of Pinocchio

The author of The Adventures of Pinocchio, Carlo Lorenzini, was born in Florence in 1826 and adopted the pen name Collodi, after the Tuscan village where he spent his childhood.

Did you know there’s a beautiful Pinocchio Park in Collodi?
You can book your ticket to the Pinocchio Park with GetYourGuide here.

After working as a journalist and participating in the Italian unification movement, Collodi began writing for children. The first chapters of Le avventure di Pinocchio: storia di un burattino appeared in 1881 in Giornale per i Bambini and were published as a book two years later.

The story’s success was immediate. Since then, the little wooden puppet born in a Tuscan workshop has become a global icon, inspiring countless film and TV adaptations — including those by Walt Disney (1940), Luigi Comencini (1972), Roberto Benigni (2019), and Guillermo del Toro (2022).

Practical information

Dates: October 11 – November 30, 2025
Location: Cattedrale dell’Immagine (former church of Santo Stefano al Ponte), Florence
Visit duration: about 60 minutes
Recommended for: all ages

Inside Pinocchio is a chance to rediscover one of Italy’s most cherished literary classics in a visually stunning, modern format. A perfect idea for families visiting Florence — or for anyone who still believes that imagination has no age.