Inside Van Gogh in Florence: An Art and Technology Fusion You Can’t Miss

Read about the new event: Inside Matisse

PAST EVENT – For those who are passionate about art and technology, the Inside Van Gogh in Florence is a must-see. Just steps away from the iconic Ponte Vecchio, an interactive multimedia display dedicated to the Dutch artist awaits you. Read on for more details.

The Multimedia Spectacle of Inside Van Gogh

Directed by Stefano Fake and created by Crossmedia, Inside Van Gogh is a 35-minute multimedia spectacle utilizing cutting-edge technology to weave an engaging digital narrative.

Visitors are invited to plunge into the life and work of Vincent van Gogh, one of the most celebrated painters in history, through a stunning 360° multi-projection. The crisp images and immersive soundtrack contribute to creating a unique atmosphere, making each viewer feel a part of the artist’s universe.

This is not the first Van Gogh exhibit to be held here. In March 2015, I took my young daughters to participate in the exhibition at the same location (then called Van Gogh Alive) with their school, and it was a hit! The kids loved it.

Now in 2024, my youngest went back there with the school, and the children loved the experience with the Oculus VR, the augmented reality headset.

A Sensory and Educational Experience for Art Lovers

The exhibition begins with an introductory section filled with infographics and monitors, providing rich context about Van Gogh’s life and work.

However, the highlight of the visit is undoubtedly the Oculus VR stations. This part of the exhibit allows visitors to take a sensory 3D journey through Van Gogh’s famous paintings, offering a deeper and more intimate understanding of his art.

Furthermore, the “mirror room”, a kaleidoscope of images, promises to enchant and surprise, immersing visitors in a world of colors and shapes.

Below is the official video to give you an idea of what to expect:

Where Inside Van Gogh Takes Place in Florence

Located in Piazza di Santo Stefano al Ponte, just a short walk from the Ponte Vecchio, the Cattedrale dell’Immagine is easily accessible and open to visitors every day.

Haven’t booked accommodation yet? Check out our Florence hotel tips.

Inside Van Gogh Opening Hours in Florence

The exhibition is open daily at the following times:

• Monday to Friday: from 10:00 to 7:00pm
• Saturdays and Sundays: from 10:00 to 08:00pm

Admission to the exhibition is possible up to one hour before closing time.

The exhibit has been active since November 29, 2023, and has been extended until October 13, 2024.

Tickets for Inside Van Gogh in Florence

Tickets for Inside Van Gogh in Florence are available in various categories, including VIP options that offer a complete experience with Oculus VR and Bomboletta Digitale. (The Oculus VR experience is amazing!) Below is the link for direct purchase through the official authorized reseller:

Category	Rates	Online Tickets
Full	Euro 14.00	PAST EVENT
Full VIP	Euro 18.00	PAST EVENT
Reduced (Students, 65+ years, Children 5-12 years)	Euro 10.00	PAST EVENT
Reduced VIP(Students, 65+ years, Children 5-12 years)	Euro 14.00	PAST EVENT
Children up to 4 years	Free
Family*	Euro 9.00	PAST EVENT
Family VIP*	Euro 13.00	PAST EVENT

The exhibit will be available until October 13, 2024

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Inside Van Gogh in Florence is more than just an exhibition; it’s an exciting journey through art and emotion. It’s an unmissable opportunity for anyone visiting Florence, offering a new perspective on the work of one of the world’s greatest painting geniuses. Come live this unforgettable adventure and be swept away by the magic of Inside Van Gogh!