Florence is a city that breathes art at every corner, but if you’re looking for an experience beyond the traditional galleries and museums, don’t miss the Inside Matisse – Immersive Exhibition. Hosted at the Cattedrale dell’Immagine from March 15 to June 2, 2025, this innovative exhibition transports visitors into the vibrant colors and bold shapes of Henri Matisse.
Table of Contents
Tickets for Inside Matisse in Florence
Tickets for Inside Matisse are available in several categories, including VIP options that offer a complete experience with Oculus VR. Below is the link for direct purchase through the official authorized reseller with reserved date and time:
Category | Price | Online Tickets |
---|---|---|
Standard | €15.00 + fees | Buy here |
VIP Standard | €19.00 + fees | Buy here |
Reduced (Students, Seniors 65+, Children 5-12) | €11.00 + fees | Buy here |
VIP Reduced (Students, Seniors 65+, Children 5-12) | €15.00 + fees | Buy here |
Children up to 4 years | Free | |
Family* | €10.00 + fees | Buy here |
VIP Family* | €14.00 + fees | Buy here |
An open ticket option (biglietto open) is also available, allowing flexible date and time access.
A New Way to Experience Art at Cattedrale dell’Immagine
What makes this exhibition special is its immersive format: a 360° digital projection that surrounds the audience with an explosion of lights, sounds, and images.
Over 35 minutes, you’ll be transported into the works of the French painter, becoming part of his vibrant palette and revolutionary compositions.

In addition to the main session, the exhibition features an in-depth area in the venue’s crypt, offering insights into Matisse’s artistic journey and his influence on modern art.
VIP ticket holders will enjoy an additional 15 minutes of exclusive experience.
Inside Matisse – How and When to Visit
The Inside Matisse – Immersive Exhibition takes place at Cattedrale dell’Immagine, located at Piazza di Santo Stefano in Florence—just steps from Ponte Vecchio!
Opening hours:
- Monday to Friday: 10:00 AM – 7:00 PM
- Saturdays and Sundays: 10:00 AM – 7:30 PM
- Last admission is one hour before closing.
Is Inside Matisse Worth Visiting?
If you’ve already explored Florence’s classics like the Galleria degli Uffizi, Palazzo Pitti, and Galleria dell’Accademia and want to experience art in a more interactive and engaging way, Inside Matisse is a fantastic choice.
This exhibition appeals both to admirers of Matisse and to those eager to discover a fresh perspective on experiencing art.

Moreover, it’s a great option for families traveling with children—the immersive and dynamic format is sure to captivate younger visitors and make them feel part of the artistic experience.
FIND YOUR NEXT STAY
Book your stay in Italy or anywhere in the world with our partner Booking.com!
You'll find the best deals and support our website. Thank you!
BOOK TRANSFERS AND TOURS ONLINE
Book transfers, tours, and excursions in Italy and around the world with our partner Get Your Guide.