The world’s most extravagant rally, Gumball 3000, will make its only Italian stop in 2025 right in the heart of Tuscany. On September 23, 2025, more than 100 supercars driven by celebrities, entrepreneurs, and influencers will arrive at Piazzale Michelangelo in Florence. The following day, September 24, 2025, the action continues at the legendary Mugello Circuit for a high-octane morning on the track.
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From Istanbul to Ibiza: 26th Gumball 3000 Rally
Founded in 1999 by British entrepreneur Maximillion Cooper, the rally celebrates its 26th edition with a 3,000 km journey across eight countries in just six days, from Istanbul to Ibiza.
Far from being a traditional race, Gumball 3000 blends cars, music, fashion, and culture, turning each stop into a free festival open to the public.
In Florence, fans can enjoy the arrival of the supercars between 8:00 PM and 11:00 PM at Piazzale Michelangelo, accompanied by live music and DJ sets.
On September 24, the engines roar again on the 5,245 meters of the Mugello Circuit, before the rally heads towards the French Riviera.
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Celebrities Behind the Wheel
The Tuscany leg will feature international stars such as Elettra Lamborghini and world-famous DJ Afrojack, alongside Maximillion Cooper himself, driving a custom Rolls Royce Cullinan Brabus with his wife, Grammy Award-winning rapper Eve.
Other confirmed names include:
- Afrobeats singer Adekunle Gold
- Football legend Patrice Evra (Manchester United, French National Team)
- Norwegian DJ Alan Walker
- British YouTubers The Sidemen
- Automotive influencers DailyDrivenExotics
- Poker world champion Michael Mizrachi
- NFL star Jimmy Graham, last year’s Spirit of Gumball award winner
Each stage of the rally is also tied to fundraising initiatives through the Gumball 3000 Foundation, which supports youth programs worldwide in collaboration with organizations such as The King’s Trust and Laureus Sport for Good.
Read also: The 7 Best Luxury Hotels in Florence
Gumball 3000: Tuscany as the Stage
The arrival in Florence on September 23 at Piazzale Michelangelo promises one of the most spectacular backdrops of the entire rally, offering a breathtaking view of the city while the supercars parade under the Tuscan night sky.
On September 24, the excitement moves to the Mugello Circuit, surrounded by rolling hills and famous for hosting MotoGP’s Italian Grand Prix.
After Tuscany, the rally will continue to Nice (September 24), Valencia (September 25), and finally Ibiza (September 26, 2025), where the closing celebrations will take place.
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